While kayaking down the James river near Springfield Missouri the summer of 2019, my wife and I noticed a lot of garbage on the river. We did not bring any trash bags or gloves with us but we removed what we could using our paddles and discarded it in the proper refuse bins when we got back to shore.

We witnessed other kayakers on the water tossing current trash overboard. I was very ANGRY to say the least. I passively floated up and withdrew their trash into my boat but what I wanted to do was to toss it in their boats. This was only a couple people doing it while the other kayakers on the water were being good stewards of the river like us.

In my disgust I found that most Missouri kayakers share my responsible position of keeping the water clean. We must be aware these waterways are public and the source of water for all species that exist in our areas. This does not stop with humans but extends even as far as the microbes in the soil and keeping trash in the water touches all lifeforms in our ecosystems. I also found during that research one company that cares as much about clean waterways as I do.

4Ocean is a great company with a great mission while pushing an execution cycle that works. Their mission is to remove all trash from all waterways. They invented a business model that works. They pay out of work fishermen (due to the pollution) in 3rd world countries to literally fish the plastic from their own waterways. They pay them by the pound just as they would have made money by fishing so their business model is not interrupted. Further their pay scale is in keeping with pay they would made if they could still fish. They are developing technology to skim waterways to collect trash and in some cases in an automated fashion. They run education programs on cleanup, prevention, and why its important. One of the last steps in the business model after plastic waste collected around the world is to recycle that plastic into something usable that helps us combat the problem so a win win. I must confess I considered their opportunity to become a wholesaler and sell their products on here but I would rather promote them directly so their profitability remains high to continue to expand their programs.

I ordered their waste cleanup combo with a trash net and gloves in which the net is made 100% of their recycled plastic and the gloves ensures sanitary conditions so while we are cleaning up the world’s garbage we do not get exposed to any contaminants. We got the combo in and put it to use right away. Now we don’t have to keep the trash in the kayak and can remove trash from the water in one breath then eat some lunch right after with just some hand sanitizer to be safe.

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